General Information / Marketing (1 of 2)
Marketing is just as needed for the arts as it is needed for any other field where exposure to the public is essential. Whether you are represented by a gallery or an agent or not, you need to be aware of the potential that marketing offers to artists. A well targeted, detailed marketing campaign can often lead to commissions, further work and national exposure. This section of the Artist resource deals with general information about marketing the visual arts, film and literature.
See also Short Courses and Workshops, Vocational/ Training and Education section for training seminars in marketing.